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Anatolian minerals · Modern ritual
Mineral-rich clay care, rooted in a centuries-old tradition and reimagined for a quieter kind of luxury.
Explore the collection ↗From the Nur Mountains
Our debut collection begins with mineral clays sourced by Nurkil in Türkiye. Luvoza brings this earth-born ritual to a modern American vanity through refined formats, considered design, and clear directions for use.
The debut collection
Mineral care for face, hair, and body.
Pure mineral clay powder for a fresh-feeling, visibly clarified complexion.
A mineral and olive oil cleansing bar with a creamy, comforting lather.
A mineral-clay cleanser that leaves the scalp refreshed and hair soft and clean.
A soft white clay powder for a gentle cleansing mask and smoother-looking skin.
A generous mineral-clay treatment for an at-home body ritual and freshly polished feel.
The face ritual
Blend one to two teaspoons with water until creamy.
Apply an even layer to clean skin, avoiding eyes and lips.
Pause for up to 10 minutes. Do not let the mask fully dry.
Rinse with warm water. Patch test before first use.
The Luvoza standard
Clear cosmetic directions, cautions, and patch-test guidance—without medical promises.
U.S. customary quantity first, with metric equivalents for a familiar, transparent label.
Final labels will use verified INCI ingredient names supplied by the manufacturer.
Country of origin, responsible business details, lot coding, and safety contacts before launch.
Our point of view
“The future of beauty
can still begin with earth.”